back
The Infinite Horizon: Inside the Visual World of the Origin Summit
Story
30 October 2025
A New Horizon for Onchain IP
Origin Summit marked a pivotal moment for Story, revealing its vision to bring the world’s $80T IP asset class onchain. Hosted in Seoul, the event convened cultural leaders, investors, and crypto founders to explore how blockchain and AI can redefine ownership and unlock new markets for creativity. We also looked forward to an AI-driven future where Story’s infrastructure will serve as the connective tissue between IP creators, data, and intelligent systems.
The Summit’s brand identity needed to do more than signal prestige. It had to capture motion and possibility. Every visual element, from digital rollout to stage lighting, expressed this momentum; an infinite horizon radiating from a single point of origin.
A Concept to Meet the Moment
The challenge was to craft a brand that stood at the intersection of crypto and culture. It needed to be sophisticated enough for institutional audiences and visionary enough for IP creators. Origin’s identity needed to unify East and West, art and finance, technology and storytelling. Our goal was to project authority while igniting imagination.
The Infinite Horizon
The central design concept was an “Infinite Horizon” which captured the emergence of this asset class onchain from a single point of origin. Inspired by refraction, multiplicity, and the geometry of light, the motif symbolized infinite opportunity, with new horizons radiating outward from one luminous source. The theme echoes Story’s mission to unlock new horizons of possibility for IP in the age of AI, envisioning a world where creative intelligence—human and artificial—flows through the same programmable infrastructure.
A Language of Light
At the heart of the system was a shifting blue-green horizon line. Sometimes it was sharp, sometimes diffused. This motif was set against the type family Arizona Flare, whose “flared” serifs evoke light bending at its edges. Motion was intrinsic to the theme. Animated gradients expand, fracture, and recompose, transforming still design into kinetic storytelling. The visual system extended across 400+ assets, from web and video to social media and real-life spatial environments, ensuring a seamless brand experience.
From Screen to Stage
The horizon motif transcends the digital realm. In Seoul, refracted light and layered projections turned the Summit’s physical venue into a living brand environment—an atmosphere of expansion and possibility. As photos and livestreams circulated globally, the visual identity carried through flawlessly, from screen to stage and back online again.
Resonance and Reach
The results spoke in numbers and in sentiment: 2,500+ registrations, 50,000+ livestream views, and surges of +82% profile visits and +140% impressions. Attendees and partners cited the brand’s world-class polish as a key driver of credibility and excitement. This is validating proof that a strong visual identity can legitimize a new category even before a single panel begins.
Origin’s brand succeeded because it treated design as a strategy, not merely a surface. Motion unified storytelling across many touchpoints. When narrative and visual systems evolve together, they can embody the kind of transformation a company seeks to communicate.
The Next Horizon?
More than an event, Origin Summit has become a prototype for Story’s global identity. It is a framework that scales from Seoul in 2025 to future Summits. The brand proved that movement, light, and precision can translate an abstract $80T idea into a felt, lived experience. We are looking forward to Origin Summit’s return in future years.
