06 May 2025
TLDR
The great thing about intellectual property (IP) is that almost everyone owns a piece of this trillion-dollar asset class. IP can be a work of art, a research report, a logo for a brand, or even the voice or likeness of a character, a novel idea, or a post on Reddit. At the same time, even the smallest and most mundane IP assets are in high demand, as they fuel AI models that utilize them. Indeed, fast chips and energy supplies are essential, but without a constant influx of high-quality, human IP, AI development is hitting the ceiling.
But why are so many missing out on monetizing their IP despite this increasing demand? How come billion-dollar lawsuits are thrown around between IP holders and AI companies? And why is this new, flourishing IP economy not generating shared value for everyone? The primary reason is that IP protection is often overlooked, complicated, and cost-prohibitive for many; without proper IP protection, the chances of monetization decrease, while the likelihood of unlawful usage increases.
Let’s face it: IP protection is the reason you're either making money with IP or missing out big time. In this article, we dive into the details of proper IP licensing and how Story can enable you to start monetizing the intellectual gold you’re already sitting on.
Monetizing your IP starts with registering your work as your intellectual property. In theory, say, when creating a novel work of art, this already happens automatically in most jurisdictions: The US law, for example, protects your work, regardless of whether you register it officially or not, and it’s not very different in most countries around the globe. So, even if someone unlawfully uses your novel idea, you’d have some chances to make your claims in court.
However, there is a reason that holders of large, valuable IPs do not solely rely on this automatic protection: it's too opaque, too unspecific, and too general to form the basis of monetization or to dispute any unlawful use. Most institutions and individuals who are serious about protecting their IP do so through granular licensing agreements that can cover any restriction on usage types, territories, publication, and attribution details.
A professional license can be the main deterrent to copyright infringement, while the lack thereof might just invite copyright theft.
As you can imagine, these licenses are not only complex and challenging to understand but also prohibitively costly. They require the involvement of subject matter experts, such as lawyers specializing in IP law. While that’s economically reasonable for blockbuster-scale productions, most individuals lack the financial means to safeguard their creations with these professional license agreements.
At Story, we’ve done the work for you. With some of the world’s most renowned law firms, we have designed a legal framework that provides institutional-grade IP protection for your work, entirely free of charge: the Programmable IP License (PIL). Within minutes, you can register your IP and create a bespoke license to protect and monetize it via Story's IP Portal.
The PIL also allows you to fine-tune restrictions for your IP regarding its usage, commercialization, distribution, and much more. For example, you may restrict the territories in which your license is valid, state the allowed channels of distribution, define attribution standards, and much more. With the PIL, granular, professional-grade IP protection is now finally affordable and easily accessible to everyone.
The PIL provides you with some pre-configured flavors—license types that suit most demands without needing to specify every single license detail. From commercial use to non-commercial social remixing, the PIL covers all major use cases. In Story’s IP portal, where you can register your IP within minutes, these flavours can be selected for any type of work.
The licensing choices you’re making may serve as the basis for any IP law enforcement in the future, and even before that, they’re acting as a signal of protection, specifying usage terms for other parties proactively.
On Story, your chosen license terms are then recorded on the blockchain, providing a decentralized process that creates a licensing agreement. Using ironclad smart contracts—an innovation spearheaded by Story—the PIL is bridged to the blockchain, meaning that law and code are intertwined. Additionally, Story performs an automated, preliminary authenticity check to establish a baseline signal for an IP’s legitimacy.
The PIL, backed by a smart contract on-chain, provides a solid foundation for protecting your work. It offers an industry-grade license agreement template with pre-configured flavors, allowing you to define your usage terms within minutes at no cost. This step forms a solid bulwark against unlawful use and establishes a strong foundation for legal enforceability of the IP in the event of infringement.
In addition, Story enables you to bring your IP assets onchain, creating a transparent alternative to the opaque landscape of legacy IP registries. On platforms like Story’s IP portal, your IP is easily discoverable by anyone, clearly outlining the terms of use you have chosen for it. Instead of extended party-to-party negotiations, browsing, licensing, and remixing IP becomes a matter of a few clicks. That’s the true power of programmable IP, enabled by the PIL: providing liquidity to the trillion-dollar asset class of IP, blockchain’s next major use case. Ensuring sufficient on-chain IP liquidity, Story is the IP monetization engine at your fingertips.
Leveraging the PIL and ironclad smart contracts, Story transforms static IP from the pen-and-paper legal system into Programmable IP. These IP Legos power a boundless IP on-chain economy that generates transparency, ensures discoverability, allows permissionless licensing, and powers entirely new use cases for IP monetization (e.g., IPFi). In short, Story is to IP what Bitcoin is to money.
With the PIL, every single one of Story’s IP Legos is backed by the real-world legal system, and much like USDC provides an on-chain onramp to USD, Story brings IP to the blockchain, extending the possibilities of the existing legal system. Supported by a growing number of IP-centric ecosystem apps, the options for monetizing your IP on Story become endless.
Monetizing your IP begins with selecting the proper licensing framework. With the Programmable IP License (PIL), Story offers you an industry-grade licensing agreement for no cost, while recording your licensing choices on the blockchain.
In combination, the legal agreement, its smart contract counterpart, and the automated authenticity check provide a solid foundation for monetizing your IP. The easiest way to get started is by registering your first piece of work on Story’s IP portal.